PAUL LEE CANNON

WHAT WORDS BECOME

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The Art of Craftsmanship

Carlsbad Manufacturing is a family of high-end commercial and residential design brands that offers premium handcrafted products. I was part of a team responsible for a creative refresh of their corporate and brand web sites. My role was to write all the editorial content, including a script for the opening video, in an aspirational, sophisticated voice that conveys the brand’s commitment to impeccable quality and design.


  • Role Senior Copywriter

  • For Carlsbad Manufacturing

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Online Marketing