PAUL LEE CANNON

COPYWRITER & STORYTELLER

Log

BRAND & PRODUCT STORYTELLING

Ariat specializes in high-quality, high-performance Western and English equestrian footwear and apparel plus tough-as-nails work boots and clothing. I wrote all the copy to promote the launch of their Patriot footwear.


  • Role Copywriter

  • For Ariat International

  • Type Online Marketing

  • URL www.ariat.com

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